Freedom from lunch box

Last weekend, I chose to stay at home and do something away from my main business of software. On these sort of days, I usually go into a solitary mental journey reflecting on and consolidating my life.

I kept staring out for most part of my Sunday, at the eastern sky from my balcony, thinking of a sad but an instructive aspect of my bygone life. It was about a life of abject slavery into which I lost my 50 vital years – studying what my parents wanted me to, playing what my school forced me to, doing what my employers enjoined me to and in all endeavors of life, blindly following the calf path ( that my predecessor slaves led me into.

All for what? A comfortingly predictable dribble of measly income that guaranteed me subsistence and a templated social identity. As Industrial Trainee, Internal Auditor, Programmer, Project and Program Manager,  I chased money for about 20 years, dragging myself through a burdensome, boring ‘LUNCH-BOX’ routine of ‘8 am to 8 pm’, which often times, sneaked into my bedroom in the form of conference calls and late-night mail exchanges. I did keep earning money, but gradually lost age, health, energy and enthusiasm. The chase never seemed to stop. To earn a living, I was trading my life.

Towards the end of 2003, I had this fateful realization – THAT, all along, I had been remarkably ACTIVE (in right earnest) but lacking any GOAL or DIRECTION.

What does that mean, anyway? Had I, a goal while starting my career, for example, reaching ‘a million dollar’ mark in wealth, my life course would have been totally different. I would not, perhaps, have slumbered in back-office. Instead of learning databases, programming and software architecture, I would have, perhaps, learned sales, marketing and communication. I would have built a following and touched the lives of many. I would have reached the ‘million dollar’ mark, well early in life without having to cage my potential up in a superannuation pack.

With that startling discovery of a gap in my life, I woke up from 2 decades of blissful ignorance, to a possibility of escaping this plodding drudgery and start living a life of fresh financial freedom, by learning and doing those few right things, which nothing of my life pursuits till then had taught. In fact, they had jailed me into so much of borrowed, stale ideas, which nullified my entire existence until then.

In October 2003, I, almost impulsively, chucked my ‘LUNCH-BOX’ routine. I disengaged from employment and embarked on an exciting journey of self-discovery, through my entrepreneurial venture. From then on, it has been a physically and intellectually arduous trek but never with the same lingering stress as used to be in the past.

Back to the weekend reflection …

For the first time, since I started on this journey I was kind-of strongly egged-on from within by a voice that I must start sharing my experiences to others who might be on similar paths, or might be going through the conflict, which I suffered, before I decided to become conscious and abort the nightmare, as it were.

Though, every traveler along the path of this freedom is bound to have his or her own specific discoveries, I felt that there are a few meta-lessons that are common to all and I would be fulfilling my bounden duty in sharing the essential lessons that I have stumbled upon.

So here are my lessons, distilled for you, as I certainly do not wish that you too struggle through the same maze that I got trapped into for a long distressing duration.

1. MONEY is not the same as WEALTH.
Money is what we strive for and earn. It is meant to be spent. Once spent, it dries up. We have to keep chasing it. Wealth, on the other hand, is VALUE. It represents the value that we have created for others and hence ourselves. It is a fountainhead of money, goodwill, relationships and freedom.

2. We must stop chasing money.
What keeps blocking our wealth and freedom is the basic existential trap – symbolized by the ubiquitous ‘LUNCH-BOX’ … – and we keep citing financial want as the excuse for not giving up the lunch box. Paradoxical, as it may sound, to overcome the financial want, we must stop chasing money and instead start attracting WEALTH. It is a mind-shift that demands courage, faith, sincerity of purpose and commitment.

3. WEALTH can be attracted only by delivering VALUE.
If the VALUE is high, we attract huge wealth. If the VALUE is modest, the reflection of wealth is also so. A second critical factor that influences wealth is the number of people we reach our VALUE to. The more the number of people, the higher the wealth attracted. This simple equation will help us get this principle to heart: W = f(V, P), where ‘V’ stands for the value that we deliver and ‘P’ represents the number of people, whom we deliver our value to.

4. It is possible for everyone to become wealthy.
Delivering value and attracting wealth is not the exclusive privilege or blessing of a few. It is as universally available as the elements. However, to court wealth, we must
a) want it from our core
b) respect our gut and trust that it is legitimate to want so
c) believe that it is a definite possibility like so many discoveries that sounded like miracles to start with
d) learn the right and sustainable principles of attracting wealth
above all,
e) TAKE ACTION i.e., invest the required efforts, diligently and intelligently

If you are wondering – “It all sounds fine, but where do I start? Where do I first learn some legitimate ways to start earning regular income, before I think of BIG TIME wealth creation?”, you are right. We have to take baby steps before we try the big leap. We have to learn one simple method among many proven ways, and more importantly start TAKING ACTION.

I too wondered like you, until I stumbled upon an eBook that showed one simple but powerful way to start taking action immediately. I liked many things about the book including its cool style and lightweight presentation of some simple methods to start your journey towards freedom. But I liked it for one other important reason too – it opened my eyes to certain crucial principles of life, viz.:

1) Everyone – I repeat every one of us – regardless of our family history, financial state and educational background MUST learn and master the fundamental skill of SELLING. As Dan Kennedy stresses – we must not be squeamish about selling what we believe to be of value to others.

2) To sell, we need to identify value but – value need not always be created by us. We can be instruments or agents or channels of delivering value created by others.

3) Selling is for and about people and relationships. To scale big-time, we must have a large following of people who are benefited by the value that we deliver.

Apart from these meta, the book also opened a new world of possibility for me through online marketing methods and tools, through which, I have discovered a lot of simple secrets and have immediately started putting them to work.

So, I stop my mail here and let you unravel the goodness direct from the source.

The free eBook is available through the link: The book also contains link to a free video by ‘Jimmy Kim’ (author of the eBook).

I have read the eBook and seen the video. To be honest with you people, I also went ahead and subscribed to (i.e., bought) the training course offered by Jimmy Kim and his team. Personally, I have drawn immense sense from the free lessons as well as the paid training course.

While you may or may not go the whole hog like me, you may at least want to first partake of the insightful lessons from the eBook and the video.

Here is, once again, link to the free eBook:

Wishing you freedom from ‘LUNCH BOX’ soon.

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1 Response to Freedom from lunch box

  1. Praveen Santhanam Ravichandran says:

    Very inspiring to read your journey ! Looking forward to take maximum wisdom out of the same

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